Barbara Thau

EDITORIAL DIRECTOR, FEATURES CO—

About Barbara

Barbara is a longtime business reporter and editor specializing in the retail and consumer sectors, whose coverage includes fashion, food, beauty, technology and more. Her coverage at consumer publications like Forbes, CNBC and AOL.com and trade outlets such as Home Furnishings News ranges from market trend analysis features to CEO profiles of the nation’s biggest public companies, as well as buzzy new disruptors. Thau aims for CO—'s features to demystify the business landscape for the business community, with exclusive stories that keep readers ahead of the trends, identify emerging opportunities and offer actionable insights for growth.

Latest—
GOOD COMPANY » THE LEAP

LinkedIn’s VP of Diversity Explains Why Diverse Companies Are More Profitable

Companies where people of color and women have equitable representation are more profitable.

GOOD COMPANY » THE LEAP

How Noom Incorporated Psychology and Technology Into Its Weight-Loss App

After ‘years of struggle,’ the heath-tech disruptor is leveraging behavioral science and full-time coaches to ride a wave of growth, says CEO and co-founder Saeju Jeong.

GOOD COMPANY » LAUNCH PAD

Google, Gap and Bevel on the Three Trends Shaping Business

Execs from the tech giant, apparel chain and the Procter & Gamble-owned men’s startup unpack the pandemic-nudged market shifts poised to fuel business this year — and why they matter.

GOOD COMPANY » THE LEAP

Verizon’s President of Business Discusses His Mentors

T.J. Fox shares how an unofficial-yet-influential roster of mentors, including his own employees, shapes his leadership style, informing a new small business initiative he’s spearheading today.

GOOD COMPANY » LAUNCH PAD

Startups Explain How They Landed Millions in Funding

The founders of Fernish, Gemist, Seated, BloomNation and Gig Wage demystify the secrets of wooing investor dollars and funding success.

GOOD COMPANY » THE LEAP

Starbucks Chief Diversity Officer Discusses Her Mentor

Nzinga Shaw shares how ex-Jets president Neil Glat’s empathy-meets-boldness ethos has shaped her as a leader and will inform what could be the coffee chain’s boldest diversity initiative yet.

GOOD COMPANY » THE LEAP

How Hyatt is Capitalizing on Remote-Work Boom

How the hospitality brand is betting on the pandemic-fueled remote-work boom and ‘impulse travel’ trend to revitalize business.

GOOD COMPANY » LAUNCH PAD

Retailers Bet on Virtual 'Shoppable Moments' to Drive Holiday Sales

Marketers will leverage contactless shopping solutions to livestreamed events to woo cautious consumers during the biggest selling season of the year, PSFK trend experts say.

GOOD COMPANY » LAUNCH PAD

5 Consumer Buying Habits Resulting From COVID-19

Nicole Collida, senior vice president of Nielsen, reveals how a company's staying power can hinge on serving the nuanced shopper mindsets and buying habits birthed by COVID-19.

CO— Blueprint: Recruiting and Managing Employees in a Virtual World

In our ninth installment, the panel focuses on helping businesses use technology to find and onboard top employees, and remotely manage cohesive teams.