Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

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How to Create an Internal Communications Strategy

Many businesses forego an internal communications strategy, which can result in a poor company culture. Find out why you need an internal communications plan and learn how to implement it.

What Is Virtualization?

Virtualization isn’t new technology, but it’s getting new attention from businesses seeking to optimize their existing resources.

What Is Production Enjoyment and Why Should Your Small Business Use It in Marketing?

A new study explores how the idea of production enjoyment can impact your marketing and pricing strategies to fuel profitability.

How to Find Keywords for Better SEO

Finding the right keywords requires assessing user intent, relevance, search volume, and a range of other factors.

Best Practices for Creating a Company Newsletter

A company newsletter is a smart, simple way to circumvent the need for all-team meetings while building a strong internal culture.

How to Incorporate Christmas in July Into Your Small Business

Starting the holiday season six months in advance has advantages for customers and retailers, but it can backfire without the right approach.

What You Need to Know About 5G Security

5G introduces exciting new benefits, but small businesses should understand how the new network can also compromise their data security.

What 'Feature Creep' Teaches Small Businesses About Marketing Messaging

A new study shows that feature creep can dampen sales in more ways than one.

What the 'Mobile Giving Gap' Teaches Small Businesses About Mobile Marketing

A recent study shows that consumers take in information differently depending on their device.

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Manufacturing Partner Terms to Know

These key manufacturing terms can help you communicate with your factory partner and keep your operations running smoothly.