Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
START » STARTUP

How to Run a Business Without Employees

Automate, outsource and focus: Running a business without employees can be done with the right strategy and approach.

GROW » CUSTOMERS

How to Communicate a Data Breach to Customers

Cyberattacks can result in viruses, data breaches, or other compromising situations. In any case of a cyberattack, you need to alert your affected customers.

RUN » HUMAN RESOURCES

Rehiring a "Boomerang Employee"? Here's What to Consider

Timing, cost and the impact to your work culture are all things to consider when potentially rehiring a boomerang employee.

RUN » HUMAN RESOURCES

What Is a Boomerang Employee?

Businesses are seeing more boomerang employees as a result of the pandemic. Here’s how these workers can benefit your business.

GROW » CUSTOMERS

How to Communicate a Product Discontinuation to Customers

Are you discontinuing a product? It could be a touchy subject if not handled properly. Here’s how to tell your customers that you’ve moved on from their favorite product.

RUN » HUMAN RESOURCES

How to Create an Effective Company Reporting Structure

There are many organizational models you can use to establish your reporting structure, depending on the maturity and goals of your business.

GROW » CUSTOMERS

How to Communicate a Price Increase to Customers

Rising costs can require raising your prices. How do you approach this touchy subject with your customers? Read on for some tips and tricks.

GROW » MARKETING

How to Find an Influencer

Influencers do not have to come at the celebrity level, with sky-high costs. Small business owners can tap into the perks of working with influencers, too.

GROW » CUSTOMERS

5 Touchy Subjects and How to Communicate Them to Your Customers

It’s not easy to break news to customers that may disrupt their experience with your business. Here’s how to address five touchy subjects with transparency and a focus on customer service.

START » STRATEGY

How to Create a Prototype Testing Plan

Prototype testing involves careful preparation to get the feedback you need. Start with these simple steps to design your testing plan.