Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
RUN » HUMAN RESOURCES

Best Positions for Fractional Hiring

Fractional hiring is typically used for executive positions, but that doesn’t mean you can’t use this hiring strategy for other roles in your business.

START » STRATEGY

Best Product Design Software for Beginners

Ready to move beyond a simple pencil sketch? These product design software options can help make your prototype more realistic and ready for production.

START » STRATEGY

How to Find a Manufacturing Partner Overseas

It can be a challenge to vet manufacturing partners from a distance, but there are plenty of tools to help you find the right factory for your business.

START » STRATEGY

What Is Lean Product Development?

By planning ahead and minimizing waste, you can create products that customers need without overspending.

RUN » BUSINESS FINANCING

How to Start a Kickstarter Campaign

Kicking off a Kickstarter? Start by setting realistic expectations and building a community to support your idea.

START » STRATEGY

What Is a Product Market Grid?

A product market grid, or Ansoff Matrix, allows small business owners to visualize how their business can grow next.

RUN » TECHNOLOGY

How to Choose a Third-Party IT Provider for Small Business

Finding a managed service provider to help with your small business IT is worth the investment.

RUN » TECHNOLOGY

When Should You Outsource IT? Here's What to Consider

Not sure whether or not to outsource your IT? Ask yourself these three questions.

RUN » HUMAN RESOURCES

What to Know About Second Chance Hiring

There’s a massive pool of untapped talent that small businesses can benefit from using second chance hiring. Here’s how to do it.

START » STRATEGY

How to Estimate How Much Inventory You Need

Getting your inventory levels right is a tricky balance. Here are some ways to estimate how much inventory you need on hand without overstocking.