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How Popband Rebuilt It's Beauty and Self-Care Brand
When competitors copied her hair tie innovation, Louisa Booth shifted her business model to self-care. Her new brand, Popmask, is now in 35,000 retail doors from CVS to Nordstrom.
Kiehl’s Executive on How Partnering With Amazon Keeps the 173-Year-Old Company Fresh
General Manager John Reed on being the latest premium brand to embrace the online giant — which is edging toward becoming the nation’s top beauty seller —to woo new customers.
PuffCuff Founder on Winning Over Big Retailers With Hair-Raising Innovation That Fills an Unmet Need
Ceata E. Lash’s transition from relaxed to natural hair sparked the creation of a hair clamp for textured locks. She’s sold more than 760,000 since 2013, cracking Sally Beauty to Walmart.com.
SheaMoisture’s Playbook for Being a Purpose-Driven Brand
Since its founding as a tiny brand sold on the streets of Harlem, the beauty and personal care brand has been a case study in how to meaningfully give back while building its brand.
How Instagram Helped Natural Deodorant Startup Curie Land on Walmart Shelves
Frustrated with the chemicals in many deodorants, Founder Sarah Moret saw an opportunity to create another option. Walmart’s buyers agreed, adding her brand to more than 4,000 of its stores.
Bluemercury Curates Beauty Assortments to Win Customers
Head of Merchandising and Spa Tracy Kline on how the Macy’s-owned beauty retailer distinguishes itself from the ever-expanding pack of beauty purveyors.
CEO of 30-Year-Old Beauty Brand on Keeping Things Fresh
Since joining Jane Iredale in 2019, CEO Chris Payne has discovered how to balance the professional clean beauty brand’s roots with direct-to-consumer growth.
How A Beauty Entrepreneur Took Her Brand from Swap Meets to Urban Outfitters
Competing in the $57 billion U.S. beauty industry against titans who have big advertising budgets is tough. Yet Hernandez did just that with Beauty Creations, poised to surpass $60 million in sales.
Tommy Bahama CEO Talks Multi-Revenue Growth
CEO Doug Wood on how the company grew into a $1.8 billion retail, hospitality, wholesale, and licensing empire, with lessons on building brand equity, too.
How To Turn Deinfluencing Into a Marketing Opportunity
There are opportunities to attract customers even when products are on the wrong end of a social media post.