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Oura CMO on How a Product Designed to Deliver Hyper-Personalized Health Results Scaled Into Big Retailers Like Target
The wearable tech brand tapped into wellness trends to deliver on growing consumer interest in precision health technology.
This Scaling Digital Sports Startup Is Disrupting the Way Athletes and Fans Interact
Lockerverse is creating a new kind of fandom-fueled community hub that aims to help athletes monetize their personal brands on their own terms.
Trend Forecasters on Four Key Consumer Trends Set to Impact Business in 2024
Trend analysts examine overarching changes in consumer perspectives, tech innovation, and brand strategies to help businesses proactively position themselves for sustained success throughout the year.
Dickies CMO on How the Legacy Apparel Brand Wins Over New Consumers
Sarah Crockett on the marketing initiatives and brand collaborations that are helping the ubiquitous workwear brand retain its heritage credibility while appealing to a new generation.
Egglife Foods' CEO on Leading One of the Fastest Growing Disruptor Brands
The startup is helping to shape the future of food with an innovative approach to everyday grocery items.
How Spritz Society Became a Multimillion-Dollar Cocktail Brand
Founder and influencer Ben Soffer has leveraged social media savvy to build a loyal brand fanbase in stores and online in the crowded ready-to-drink alcohol beverage market.
GOOD COMPANY
THE LEAP
School Uniform Brand French Toast Measures ROI in Social Impact, Not Units Sold
The children's clothing company is leaning into customer service and culturally relevant partnerships, like one with hit TV show “Abbott Elementary,” to connect with consumers across generations.
GOOD COMPANY
LAUNCH PAD
Emerging Social Media Strategies Businesses Must Know to Grow
How brands of all sizes can boost their presence — while tapping the ‘deinfluencing’ trend and shoppable videos — in the next-generation social media landscape.
GOOD COMPANY
LAUNCH PAD
Big Picture Trends Set to Drive Business in 2023
Analysts reveal how AI, multi-sensory experiences, and blended categories are creating B2B and B2C opportunities.
GOOD COMPANY
THE LEAP
Lee Jeans’ COO on Tapping Vintage Trends to Woo A New Generation of Consumers
These are not your mother’s jeans as the heritage brand updates its iconic essence with contemporary storytelling and design twists.