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Mark Hamstra

CONTRIBUTOR

About Mark

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years with Supermarket News, most recently as content director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor for other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News. \nAreas of expertise include:\n• Company financial performance\n• Technology deployments\n• Supply chain strategies\n• Product marketing, merchandising and procurement\n• Retail real estate, design and construction\n• Labor issues

Latest—
GOOD COMPANY » LAUNCH PAD

How Turo Is Tackling the Crowded Car-Sharing Space
The peer-to-peer car sharing service uses data analytics to compete against rental giants.
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GOOD COMPANY » THE LEAP

Interview With Credo Beauty CEO Dawn Dobras
CEO Dawn Dobras on the ‘Whole Foods of beauty’s’ growth strategy amid heightened consumer demand for natural, eco-friendly cosmetics.
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GOOD COMPANY » LAUNCH PAD

Outdoor Voices Brings Omnichannel in Store
New technology empowers store associates to solve merchandise fulfillment challenges by providing a holistic view of inventory and delivery options, speeding order processing from minutes to seconds.
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GOOD COMPANY » LAUNCH PAD

How Hammitt Uses Data Software to Control Inventory and Pricing
The handbag and accessories brand crunches data to take inefficiencies out of the supply chain and reduce profit-draining price markdowns.
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GOOD COMPANY » THE LEAP

Comcast Expands Viewing Access for People with Disabilities
The communications giant joins businesses from a variety of industries in finding ways to make their products and services more accessible to all.
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GOOD COMPANY » THE LEAP

Dollar Shave Club Unveils New Fragrance Line
Its Blueprint cologne assortment seeks to provide high quality at an affordable price for mass appeal.
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GOOD COMPANY » LAUNCH PAD

Rue21 CEO Explains the Benefits of Predictive Analytics
Predictive analytics technology that gathers feedback from customers helps the fashion retailer select and price products before they hit the stores.
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GOOD COMPANY » LAUNCH PAD

Adore Me Uses Machine Learning to Turn Customer Reviews Into Insights
How the digitally native lingerie brand taps ‘sentiment analysis’ to transform shopper feedback into product design.
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GOOD COMPANY » LAUNCH PAD

Restaurants Use Data Analytics to Personalize the Customer Experience
McDonald’s acquisition of Dynamic Yield could be an important step toward deeper customization.
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GOOD COMPANY » LAUNCH PAD

‘Clienteling’ Allows Luxury Brand Shinola to Scale White Glove Service
Alex Drinker, Shinola's vice president of marketing, explains how personalization technology is tracking the customer path to purchase.
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