by U.S. Chamber of Commerce
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Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
GROW » MARKETING

Top 8 Business Development Skills
Want to improve your business development skills? Focus on honing these essential traits.
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START » STRATEGY

Pros and Cons of Business Partnerships
Want to start a business with a partner? Entrepreneurs shared their insights on the pros and cons of business partnerships.
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GROW » MARKETING

Examples of Inbound Marketing Campaigns
Many businesses are shifting their attention to inbound marketing efforts. Here are some examples of successful campaigns to inspire you.
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GROW » MARKETING

How User-Generated Content Drives Sales
User-generated content (UGC) connects your audience to your brand across multiple channels. Here are 11 great examples of effective UGC campaigns.
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GOOD COMPANY » GROWTH STUDIO

Business Lessons from College H.U.N.K.S. Hauling Junk
Friends Omar Soliman and Nick Friedman turned a summer junk hauling business into an international franchise. Here's how two "college hunks" built a culture that grew their brand.
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GOOD COMPANY » GROWTH STUDIO

Business Lessons From the Stars of 'DC Cupcakes'
Sisters Katherine and Sophie have grown their brand Georgetown Cupcake into a thriving, multi-faceted business because they've embraced change and uncertainty.
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START » STRATEGY

How to Prepare Your Business For a Recession
Many financial experts and economists predict the next economic recession is just around the corner. Here are a few things you can do to make sure your business is prepared.
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START » STRATEGY

Business Lessons from 'Shark Tank' Contestants
If you're looking for investors, you can learn a lot from the contestants of ABC's "Shark Tank."
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GOOD COMPANY » ASK THE BOARD

How to Set a Pricing Strategy
In this edition of "Ask the Board," we asked Susan Lee, partner at EY's Transaction Advisory Services group, how to determine your business's pricing strategy.
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START » STARTUP

Popular Franchises | Franchise Costs
Franchising is an attractive opportunity if you want a ready-made business with a proven track record. Here's what 10 popular franchises will cost you.
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