Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
GROW » SALES

Customer Service Strategies That Boost Sales

Happy customers are more likely to spend more money with your business. Follow these customer service tactics to improve satisfaction, loyalty, and revenue.

CO— Strategy Studio: Optimizing Hybrid Work

From selecting the right tech tools to implementing the right policies, here’s how to make a hybrid work arrangement work for your small business team.

EVENTS » SMALL BUSINESS UPDATE TOWN HALL

Small Business Update: Banking Outlook

Our latest Small Business Update event covered this week’s bank failure news and what small businesses need to know.

GOOD COMPANY » GROWTH STUDIO

Interview With ¡CACTUS! Water Founder

Sarita Lopez, owner of The Cactus Water Co., says to wait 24 hours before making any critical business decisions, especially if you feel like giving up.

RUN » HUMAN RESOURCES

How to Motivate Employees to Prevent Quiet Quitting

Quiet quitting is when an employee mentally checks out. Here is a guide to preventing quiet quitting by motivating employees.

EVENTS » START. RUN. GROW.

Start. Run. Grow. Mastering the Customer Experience

Small business experts shared their secrets for creating a customer experience that drives satisfaction and repeat business.

EVENTS » START. RUN. GROW.

Start. Run. Grow. Navigating Shifting Business Trends

As small businesses contend with economic uncertainty and hiring challenges, here’s how they can build an effective and efficient hybrid work strategy.

GOOD COMPANY » GROWTH STUDIO

How to Build a Stronger Entrepreneurial Ecosystem for Women

Women are increasingly starting their own businesses, but they need greater access to resources and support to thrive.

EVENTS » START. RUN. GROW.

Start. Run. Grow. Creating a New Business

One of the first things you'll need to do as a new startup is develop a solid business plan. Here's how new and experienced business owners have navigated the journey.

GROW » MARKETING

The Top 5 Social Media Influencers by Industry

Considering an influencer marketing campaign? Here are the top five social media influencers in nine different categories in 2023.