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CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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How to Start an LLC

Classifying a business as a limited liability company (LLC) can offer the owner legal protections afforded to corporations while retaining control of the company.

How to Find a Factory to Manufacture Your Product

The right manufacturing partner helps you bring your design to life. Here's how to navigate the various factories that might create your product.

What the 'Mobile Giving Gap' Teaches Small Businesses About Mobile Marketing

A recent study shows that consumers take in information differently depending on their device.

Secured Business Loans: The Pros and Cons

Secured business loans require you to have collateral, such as a large business or personal asset. Here are the pros and cons.

Manufacturing Partner Terms to Know

These key manufacturing terms can help you communicate with your factory partner and keep your operations running smoothly.

How Google Is Expanding Its AI Tools to Help Small Businesses Connect With More Customers

Brands now can add images, videos, and reviews to their profile pages, and boost customer engagement with AI-generated immersive ads.

Ready. Set. Scale. Creative Marketing Tips That Work

Industry experts explore the ways marketing is changing in 2024, and observe how small businesses can stay ahead of the curve by being smart and adaptable.

3 Businesses Get Creative to Counter Mounting Customer Acquisition Obstacles — And Win

From votive candle holder makers to online auction sites, an increasing number of companies are landing on new tactics to get customers interested in—and committed to—their brand.

Is Free Delivery Good for Business?

Free delivery, when set up as a subscription model, is great for businesses and customers, according to a new study.

Low-Cost Ways to Retain Employees When You're On a Budget

You can improve your company’s employee retention rates, even if you don’t have a lot to spend.