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CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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How to Use Variable Pay in Your Small Business

In this edition of “Ask the Board,” Jen L’Estrange, owner of Red Clover, which offers HR services for small businesses, shares how small businesses can benefit from variable pay.

5 Small Businesses Setting the Bar for Boutique Gyms

These five small gyms offer a range of workout programs, but it’s their ability to create a sense of community and give better individualized attention that make them so popular.

How Holiday Spending Will Shape Retail in 2024

Consumers surprised retailers this holiday season with the strength of their spending and their willingness to use next-generation digital technology, like AI-shopping assistants, to make purchases.

Guide to Affiliate Marketing

Affiliate marketing takes work to build, but with time and practice, you can add an additional revenue stream to your business. Here’s how to get started.

How to 'Fail Upward'

"Failing up" is a concept that has had negative connotations in the past. Today’s entrepreneurs are changing the way we think about failing up to embrace innovation.

How to Design an ADA-Compliant Website

To ensure your website is ADA compliant, design tweaks can enhance inclusiveness, improve search engine optimization, and protect against litigation.

An Explanation of Small Business Health Insurance Acronyms

There are several acronyms floating around the small business health insurance universe. Our reference guide provides a list and explanation of the most common ones.

A Small Business Owner’s Guide to Hiring Virtual Assistants

Discover how delegating tasks to a virtual assistant can optimize efficiency and free up time for small business owners to focus on strategic expansion.

Micro-Businesses and Startups: Key Differences

While the two terms are often used interchangeably, micro-businesses and startups are distinct. Here are the key differences between them.

How Micro-Influencers Can Help Small Businesses

Influencer marketing is expected to grow in the coming years. Here’s how your small business can benefit from collaborating with micro-influencers.