If you could create your own fantasy board of directors, who would be on it? CO— connects you with thought leaders from across the business spectrum and asks them to help solve your biggest business challenges. In this edition, we ask an expert about how you can build your personal brand for professional success.
In this edition of “Ask the Board,” we feature Michelle Enjoli, a career coach and keynote speaker who helps professionals and leaders build successful personal brands to achieve their professional goals. Here’s what she had to say about how to build your personal brand as an entrepreneur or small business owner.
As an entrepreneur, it can be easy to overlook your personal brand and divert all your efforts and attention to your business brand. However, since your personal brand conveys your value and reputation, it’s important to develop it. This is particularly true in the early stages of your small business. These tips can help you slowly but surely build a personal brand that sets you up for professional success.
Create a professional bio
Create a professional bio that can be used as the foundation for networking. The professional bio should be a summary of your professional background, your business, the problem your business solves, and what your goals are. Once you have the bio, use components of it interchangeably as needed when you are connecting with others. This is your elevator speech.
Once you use your personal brand to connect with others, follow up with them. It’s your job to remain connected and add value.
Michelle Enjoli, career coach and keynote speaker
Ensure your online presence is consistent with your brand
When you meet people, they are typically going to look you up on sites like LinkedIn to learn more about your background. Therefore, your LinkedIn profile should be optimized with a professional headshot, about me, and an experience section that is consistent with the brand you want to convey. Keep in mind that also applies to other social media profiles you may have.
Be proactive
It’s up to you to place yourself in situations where you can connect with others. Attend business events like conferences and remain approachable in all settings in order to make connections. Make a genuine attempt in learning or assisting others you meet. This will pay off in time.
Follow up
Once you use your personal brand to connect with others, follow up with them. It’s your job to remain connected and add value. You never know where your follow-ups will lead.
CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.
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