Email newsletters are one of the easiest ways to consistently reach out to your audience. And, fortunately, they’re also among the most affordable marketing tools.
Dozens of sites offer customizable newsletter templates with affordable pricing for small businesses. Look for a template that’s simple, scannable, and can easily be edited to reflect your branding. Here are a few templates to help you get started.
Mailchimp
Mailchimp is one of the biggest names in email marketing, and it’s easy to see why. The site offers tons of resources to help you learn more about email design, audience segmentation, tips for increasing conversions, and more. Plus, Mailchimp offers ready-made templates that can be customized in its email builder tool. There is also a range of editing tools for beginner, intermediate, and advanced users. More advanced users can code their own custom template or import HTML. Mailchimp offers a free subscription plus additional templates in their paid options.
BEE
BEE is a great resource for small businesses; the site offers a library of more than 1,280 free HTML email templates. The platform has a basic drag-and-drop editing tool that allows you to customize your template with elements that suit your needs. And it’s compatible with virtually any email marketing tool. Simply edit your template, download it in HTML format, and then add the file to your email marketing platform to send it to your audience. BEE can also connect you with professional designers if you need additional support. BEE accounts are free, with additional paid options that are available.
[Read more: How to Create a Newsletter for Your Business]
Dozens of sites offer customizable newsletter templates with affordable pricing for small businesses.
Litmus
Litmus is a marketing platform that also happens to offer free email templates for a variety of purposes. Like BEE, Litmus templates are platform agnostic, meaning you can download a file and send it from anywhere. Any of the Litmus “announcement” templates can be tailored for a company newsletter. There are also options for launching a product, managing client accounts, or selling a product. Litmus templates are free, although you will have to create a Litmus account to access them.
Moosend
Moosend is an affordable option, with templates starting at $9 per month. Moosend’s prebuilt templates can be customized with images, videos, and other interactive elements without any HTML knowledge necessary. It integrates with stock photo platforms, Instagram, Giphy, Facebook, and more to make it easy to create attention-grabbing, branded emails. And, like Mailchimp, there are simple ways to personalize each email so your audience always feels a connection to your company. Sign up for a 30-day free trial to see if it’s the right fit.
[Read more: 4 Steps to Starting an Email Newsletter for Your Business]
Campaign Monitor
Campaign Monitor templates are beautifully designed, with a library of professional graphics, fonts, and colors to choose from. Campaign Monitor offers a drag-and-drop editor if you want to create a template from scratch; alternately, you can choose an existing format and get started. In addition to newsletter templates, there are options for welcome emails, deal and special offer campaigns, event emails, and more. Ultimately, this resource provides an easy way to keep all your email outreach consistent and cohesive.
To get started, Campaign Monitor will ask for your website’s URL. It uses this information to pull your logo, brand colors, and font, which can immediately be imported into your editing dashboard. It’s a fast and easy way to get your email newsletter started. Campaign Monitor pricing starts at $9 per month; templates are free.
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