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Strategy

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What 'Feature Creep' Teaches Small Businesses About Marketing Messaging

A new study shows that feature creep can dampen sales in more ways than one.

How to Choose Between a Sole Proprietorship and an LLC

If you're starting a business, a sole proprietorship and a limited liability company are two popular business structures to consider. Here's how to weigh the pros and cons of each option.

Resources for Hispanic- and Latino-Owned Businesses

Hispanic- and Latino-owned companies play a crucial role in U.S. commerce. To sustain their growth, here are 13 organizations that offer support.

Summer Productivity Tips: How to Keep Motivated All Summer Long

Learn how to avoid the summer slump and stay motivated year-round.

How to Start an LLC

Classifying a business as a limited liability company (LLC) can offer the owner legal protections afforded to corporations while retaining control of the company.

How to Find a Factory to Manufacture Your Product

The right manufacturing partner helps you bring your design to life. Here's how to navigate the various factories that might create your product.

What the 'Mobile Giving Gap' Teaches Small Businesses About Mobile Marketing

A recent study shows that consumers take in information differently depending on their device.

Manufacturing Partner Terms to Know

These key manufacturing terms can help you communicate with your factory partner and keep your operations running smoothly.

Subscription Models That Have a Big Impact on Small Businesses

Looking to target a niche audience? Opting for a subscription-based business model can lead to ample growth opportunities for your small business.

What Are 'Biz Dev' Strategies, and How Do I Create One?

A strong business development strategy allows your business to create strong relationships with promising prospects and generate revenue.