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Strategy

Dig deep into your business idea to discover opportunities and unexpected roadblocks.

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A Small Business Owner’s Guide to Hiring Virtual Assistants

Discover how delegating tasks to a virtual assistant can optimize efficiency and free up time for small business owners to focus on strategic expansion.

SMART Goals to Calculate Business Success

Setting a SMART goal and tracking the right metrics are the first steps toward monitoring business success.

How to Learn from Failure

Failure happens fairly regularly in growing businesses. Embracing setbacks can help keep morale high and spark opportunities to innovate.

Corporate Transparency Act — What You Need to Know

The Corporate Transparency Act, which went into effect in January 2024, may require your small business to report information about ownership to the government.

3 Reasons Small Businesses Fail (How to Avoid Them)

Small businesses fail at an alarmingly high rate. Here’s how to mitigate the risks that all new ventures face.

Copyright Protection Tips for Digital Assets

Discover everything you must know about copyrighting your business’s digital assets, from what can and can’t be copyrighted to securing your digital properties.

How to Trademark Digital Assets

Learn about the types of digital assets eligible for trademark protection and the process to safeguard your business's digital innovations legally.

How to Avoid Social Media Copyright Infringement

Explore effective ways to manage copyright protection on social media, from maintaining control of your work to understanding platform licensing and avoiding infringement.

5 Biggest Challenges Small Businesses Face

Inflation, high interest rates, and access to credit are just a few of the challenges that keep small business owners awake at night.

Small Business Sales Trends for 2024

Sales leaders discuss the upcoming top sales trends, including tailored customer experiences and sustainability, that your small business should leverage.