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Ready, Set, Startup

If you're looking to open a new business, this could be your year. Follow our step-by-step guide and before you know it, you'll be putting your business ideas into action.

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How To Find Your First Customers

In this edition of “Ask the Board,” we asked Paul Cheek, a tech entrepreneur, educator, software engineer, author, and patented inventor to share his best advice on how to find your first customers.

What Are Marketing Personas?

Marketing personas are fictional customer profiles that help you better target your marketing messaging and outreach.

How to Delegate Tasks to an Outside Vendor

Working with vendors can increase your company’s productivity, but only if you outsource the right things. Here’s how to determine which tasks you should delegate.

New Tech Helps J.C. Penney Meet Its Workers’ Financial and Scheduling Needs

Chief Human Resources Officer Andre Joyner on how the retailer’s new employment solutions app boosted supply chain employees’ feelings of empowerment and job satisfaction.

The Impact of AI on Business Phone Systems

Discover innovative ways artificial intelligence technologies transform communications and help companies improve customer experiences, productivity, and security.

Small Businesses Celebrating Earth Day Every Day

With environmentally focused practices and products made from recycled and recyclable materials, these businesses have built sustainability into their business plan.

Demand Generation Campaigns: Strategies for Measuring Success

Are you ready to take your inbound marketing strategy to the next level? Learn how to set goals, analyze results, and optimize the marketing funnel.

How to Optimize Your Sales Cycle as a Small Business Owner

Competition is fierce, and entrepreneurs can’t afford to waste time on fruitless prospects. Improve your process with these sales optimization tips and strategies.

Salon Software You Should Consider for Your Shop

A salon management system improves operations while enhancing client experiences. Learn what popular platforms offer and explore top solutions.

How to Spring Clean Your Business

Spring cleaning can boost motivation and help your business run more efficiently. Here’s how to do it.