Small Business Saturday is an annual event that takes place nationwide on the Saturday following Thanksgiving (November 25, 2023) to encourage more holiday shopping at small businesses. Every year, we spread the Shop Small campaign wider than just Small Business Saturday because small businesses need our support year-round.
Join the U.S. Chamber of Commerce in using the hashtag #ShopSmallEveryDay to promote shopping small, investing in local communities, and celebrating the important role of small businesses play in our economy.
Resources for Small Businesses
CO—by U.S. Chamber of Commerce has guides for small businesses to help them make the most of Small Business Saturday:
- How Any Business Can Make the Most of Small Business Saturday
- Five Expert Tips to Win on Small Business Saturday
- How to Sign Up for Small Business Saturday
- Boost Your Small Business Saturday Sales
- 5 Retail Trends All Marketers Should Know to Fuel Growth on Small Business Saturday (and Year-Round)
- More resources in this guide to holiday season success.
American Express has resources for businesses and shoppers to participate in the national Shop Small campaign such as custom signage and templates, and an interactive map, on their website.
Social Media
- Hashtags: #ShopSmallEveryDay #ShopSmall
- Handles to tag: @uschamber
Sample Messages
Twitter:
- For every dollar spent at a small business, an average of $0.67 stays in that business's local community. This holiday season, #ShopSmallEveryDay to help small businesses and boost your local economy. @uschamber
- Up to 65% of small businesses’ annual revenue was generated during the holidays last year. Shop at local businesses this holiday season. #ShopSmallEveryDay @uschamber
- This holiday season remember to #ShopSmall to show appreciation for the small businesses that are the backbone of our nation’s economy. #ShopSmallEveryDay @uschamber
On Small Business Saturday (Nov. 25)
- Don’t forget to #ShopSmall today! Your local dollar helps support public schools, parks, roads, sidewalks, and other community improvements. #ShopSmallEveryDay @uschamber
- Today is Small Business Saturday! Small businesses have one-of-a-kind products and personalized service – and rely on your support during the holidays. @uschamber #ShopSmallEveryDay
Instagram/LinkedIn/Facebook:
- Choosing to shop small is choosing to invest in your community. For every dollar spent at a small business, an average of $0.67 stays in that business's local neighborhood. Shopping small infuses money back into our local economies, promotes vibrant and diverse communities, and celebrates the important role of small businesses in the national economy. This holiday season, #ShopSmallEveryDay to support your community. @uschamber
- This holiday season #ShopSmall to support your favorite local businesses. Small businesses play an active role in every community by hosting and sponsoring events, donating to local charities, and forming partnerships with other local businesses. Help fuel your local economy and shop small for the holidays! #ShopSmallEveryDay @uschamber
On Small Business Saturday (Nov. 25)
- Today is Small Business Saturday! Don’t forget to #ShopSmall today to support small businesses and fuel your local economy. Up to 65% of small businesses’ annual revenue was generated during the holidays last year. Go out and find their one-of-a-kind products and personalized service. Your local dollar helps support public schools, parks, roads, sidewalks, and other community improvements. #ShopSmallEveryDay @uschamber
