Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

How to Research Business Ideas

Research your idea thoroughly before dedicating time and resources to developing your concept.

B2B Marketing Tactics That Work

These marketing tactics can improve the long-term growth prospects of your B2B brand.

Businesses That Will Be in Demand in 2025 and Beyond

These five market segments are predicted to grow rapidly between 2023 and 2030.

How to Spark Entrepreneurial Creativity

These five strategies can help you break out of your creative rut and spark entrepreneurial thinking.

RUN » FINANCE

What Is Financial Accounting?

Proper financial accounting and reporting are vital to a small business.

START » BUSINESS IDEAS

How to Test Business Ideas

Testing your business idea will help you prove its viability and ensure there's a solid market for your new company. Here are seven steps to get started.

How to Be a More Authentic Entrepreneur (and How It Can Help Your Business)

Authenticity is more than just a marketing buzzword. Here's how to make your next venture truly authentic to build long-term customer loyalty.

Entrepreneurs Hiring Entrepreneurs

Entrepreneurs don’t always have success finding traditional employment, but they can thrive by partnering together with other entrepreneurs.

How Being A Parent Makes You a Better Entrepreneur

'Parentpreneurs' are uniquely positioned to take the skills they’ve learned through raising a family to a business setting.

RUN » FINANCE

The Key Statements of Financial Reporting

Good financial accounting leads to good financial reporting, and those reports commonly come in the form of four key financial documents.