Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

What Are FIFO and LIFO?

FIFO (first in, first out) and LIFO (last in, first out) are accounting methods related to inventory that directly impact your taxes. Learn which one is right for your business.

Are Hashtags Still Relevant? Here’s How to Use Them

Hashtags are relevant to your marketing strategy, but they may not have the same impact as they used to.

Do You Need a Verified IG Account?

A verified Instagram account can add credibility to your business and enhance your brand image.

START » STARTUP

What Is a General Partnership?

A general partnership is a business entity made of two or more partners who agree to jointly establish and run a business.

RUN » FINANCE

PCI Compliance Guide for Small Business

Protect your customers and your business by meeting these PCI compliance standards.

START » STRATEGY

How to Assess Your Competitors’ Strengths and Weaknesses

Score your competitors by stepping into a customer’s shoes to get an objective look at their products, positioning, pricing, and more.

Assets vs. Expenses: Understanding the Difference

Assets and expenses are two accounting terms that new business owners often confuse. Here’s what each term means and how to use them in accounting.

START » STRATEGY

Executive Job Titles: What Do They Mean?

Job titles often differ depending on the company's size and the industry, but here are some of the most common executive job titles and what they do.

GROW » CUSTOMERS

How to Tell Customers an Employee Has Left Your Company

Losing an employee is tough. Telling your customers is also hard. Here are some guidelines for getting through the conversation with grace.

GROW » MARKETING

How to Create a Hashtag Challenge for Your Brand

Hashtag challenges aren’t just for Gen Z. Brands are using these campaigns to boost engagement and build social media communities.