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Mark Hamstra

CONTRIBUTOR

About Mark

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years with Supermarket News, most recently as content director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor for other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News. \nAreas of expertise include:\n• Company financial performance\n• Technology deployments\n• Supply chain strategies\n• Product marketing, merchandising and procurement\n• Retail real estate, design and construction\n• Labor issues

Latest—
GOOD COMPANY » LAUNCH PAD

Coronavirus Pandemic: Restaurants Adapt to Takeout & Drive-Thru
Foodservice giants like Starbucks and McDonald’s rapidly shift gears to keep employees and customers safe, while working with vendors to ensure that food continues to flow through the supply chain.
READ
GOOD COMPANY » LAUNCH PAD

How Bed Bath & Beyond Keeps Its Pricing Strategy Competitive
The chief value optimization officer of the home chain discusses the task of melding data science with the art of merchandising—critical to surviving and thriving in an omnichannel shopping world.
READ
GOOD COMPANY » THE LEAP

Toshiba Focuses on Streamlining Consumer Experience
With new leadership, the technology provider sees an ‘urgent’ need for collaboration with other retail solutions providers, as ‘frictionless’ checkout evolves.
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GOOD COMPANY » THE LEAP

Interview With Procurement Platform Startup Scout RFP
Software automates sourcing of office supplies to freelance labor, granting businesses an alternative to Excel spreadsheets, while nabbing big clients from Netflix to Sephora along the way.
READ
GOOD COMPANY » THE LEAP

Jimmy John's Projects Growth With Acquisition
The chief marketing officer of the fast-food chain, now part of Arby’s parent company, describes how its ‘Freaky’ loyalty program, ‘skinny mini’ sandwiches and Lil Jon will drive growth.
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GOOD COMPANY » LAUNCH PAD

Stadiums Adopt New Technology to Ease the Fan Experience
Venues are adding perks like self-checkout kiosks at Citi Field to in-seat food ordering to nudge folks off the couch and into the stands.
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GOOD COMPANY » THE LEAP

Prevu Disrupts Real Estate by Focusing on Customer Experience
Co-founder of the real estate disruptor explains how tech, $2 million in funding and salaried ‘advisors’ — not ‘pushy agents’ — will drive growth of the residential online platform.
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GOOD COMPANY » LAUNCH PAD

How Startups Are Serving the Disability Community
Companies seeking to overcome hurdles in serving consumers with special needs have found a market, but that doesn't guarantee success.
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GOOD COMPANY » LAUNCH PAD

How Winc Uses Consumer Data to Personalize its Offering
Staking a claim in the $14.2 billion market, the wine subscription service tailors its products and promotions based on customer data.
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GOOD COMPANY » LAUNCH PAD

Foot Locker and Nike Are Collaborating for Customer Convenience
The New York City ‘Community Power Store’ includes digital connectivity and a personalized, customer-centric focus.
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