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Media Kit
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Mark Hamstra

CONTRIBUTOR

About Mark

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years with Supermarket News, most recently as content director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor for other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News.

Areas of expertise include:
• Company financial performance
• Technology deployments
• Supply chain strategies
• Product marketing, merchandising and procurement
• Retail real estate, design and construction
• Labor issues

Latest—
GOOD COMPANY » LAUNCH PAD

Why Marketers Are Embracing Targeted Direct Mail
Businesses leverage next-gen technology to create personalized physical mailings to cut through email clutter and boost customer retention.
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GOOD COMPANY » THE LEAP

The North Face Expanded Sustainability Efforts With ‘Renewed’
Repurposing used items becomes the next frontier in the evolution of sustainability amid the sharing economy.
READ
GOOD COMPANY » LAUNCH PAD

Text-Based Commerce Surges Amid COVID-19 Pandemic
Creating and maintaining a subscriber list is key to personalized, text-based marketing that drives business.
READ
GOOD COMPANY » THE LEAP

Doorkee Disrupts Real Estate Industry With Its Peer-to-Peer Model
The New York City-based real estate startup eyes expansion of its peer-to-peer model into major U.S. markets, taking on players like Zillow and Apartments.com.
READ
GOOD COMPANY » LAUNCH PAD

Schnucks Utilizes Technology to Meet Demand for Locally Sourced Food
As consumer demand for locally sourced food grows amid the pandemic, the supermarket chain is leveraging a digital market to bring produce from small farmers to its stores.
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GOOD COMPANY » LAUNCH PAD

The Pandemic Is Reshaping Discussions About What Workers Need
Managers of remote employees need to boost soft skills, empathy and ‘mental health literacy,’ according to executives from Microsoft, The Adecco Group and more.
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GOOD COMPANY » THE LEAP

Starbucks Expands No-Contact Offerings During Pandemic
The coffee giant leans into new opportunities like grab-and-grow locations and digital commerce in light of COVID-19.
READ
GOOD COMPANY » LAUNCH PAD

How Bissell Is Leveraging Livestreaming to Sell Overseas
Iconic vacuum company tests live product demonstrations by ‘key opinion leaders,’ China’s answer to influencers in the U.S., on Alibaba’s Tmall marketplace site.
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GOOD COMPANY » LAUNCH PAD

Businesses Capitalizing on the Rise of Remote Work
Pandemic spurs increased opportunities for companies offering self-care perks for remote employees, like at-home fitness classes, better-for-you foods and anxiety and insomnia relief.
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GOOD COMPANY » LAUNCH PAD

The Frozen Food Industry Is Getting an Upscale Makeover
Organic and higher-end brands are luring younger consumers to the freezer case — helping retailers log hefty sales gains in store and online, too.
READ