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Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
GROW » CUSTOMERS

Tips for Conducting Direct Customer Research
Primary customer research involves gathering data directly from your customers so you can grow your company. Here's how to successfully conduct direct customer research.
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GROW » THRIVE

How to Create an Employee Development Plan
Having a solid employee development plan can help you retain great employees by showing them you're invested in their success.
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START » STRATEGY

7 Service-Based Businesses Succeeding During Coronavirus
While some industries have been negatively impacted by COVID-19, other service-based businesses have flourished in the age of social distancing.
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START » STARTUP

Resources for Rebuilding Your Business After Coronavirus
Many businesses have had to rethink their operations post-COVID and start from scratch with a new model. These seven resources can help.
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GROW » CUSTOMERS

How to Manage Customer During Reopening
As the COVID-19 pandemic continues on, businesses must properly manage their customers' expectations about new store policies and procedures.
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START » STRATEGY

Tips for Creating a Recession-Proof Business Plan
Learn the necessary steps for creating a recession-proof business plan.
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RUN » BUSINESS FINANCING

How to Pitch Investors After COVID-19
Entrepreneurs who are pitching investors in the post-coronavirus age must be able to prove their business is viable and profitable in the current environment.
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GROW » SALES

How to Create a Successful Virtual Sales Process
Businesses that relied on in-person sales meetings now have to close deals by phone and video calls. Here's how to pivot your sales process for the long term.
READ
START » STARTUP

How to Start a Business Post-Pandemic
For aspiring entrepreneurs, the post-COVID world presents new business challenges and considerations. Here's what to know if you're starting a business now.
READ
GROW » CUSTOMERS

Customer Compliance Tips for In-Store Coronavirus Policies
Business owners must ensure their in-store customers comply with any new COVID-related policies they've put in place. Follow these tips when you reopen.
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