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Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
START » STRATEGY

Reopening Safely: Tips for Business Owners
As states begin to lift their stay-at-home orders, here's what your business needs to know about safely resuming operations.
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START » STRATEGY

How to Tell Customers Your Business Is Reopening
If your business is ready to reopen after COVID-19, you'll need an effective communication plan to spread the word to customers.
READ
RUN » TECHNOLOGY

How Will Machine Learning Impact Your Business?
Machine learning and AI are already changing many facets of the business world. Here are a few areas that are evolving thanks to this technology.
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RUN » HUMAN RESOURCES

Recruitment Marketing: Strategy Tips From Experts
Recruitment marketing has become an important part of the overall hiring process for many companies. Here's what you need to know.
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START » STRATEGY

Reopening Post-Coronavirus: Guide for Small Business
A guide to helping businesses of all types and in all regions navigate the complex process of reopening and evolving post-coronavirus pandemic.
READ
START » STRATEGY

Can an Employee Own Intellectual Property?
Intellectual property comes in many forms, but for business owners, it’s important to understand your rights as an employer compared to your employees’ rights when it comes to intellectual property.
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RUN » FINANCE

How Business Owners Are Reopening After COVID-19
Businesses that have been shut down or operating at limited capacity are thinking ahead to what their post-coronavirus reality might look like.
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RUN » FINANCE

How to File for Bankruptcy
Bankruptcy can help your business "start over" if you're in financial trouble. Here's what you need to know about the filing process.
READ
GROW » CUSTOMERS

Customer Communication Tips During Coronavirus
Businesses that want to survive COVID-19 must maintain consistent and relevant communication with customers throughout the pandemic. Here's how to do it.
READ
RUN » HUMAN RESOURCES

How to Support Your Employees in a Crisis
During a crisis, employees turn to the leadership team for support and guidance. Here's how to help your team through the COVID-19 pandemic.
READ