Good Company
Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
Working Late? You’re Not Alone
You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.
Sign Up
Latest—
Restaurant Businesses Share Their Surprising Revenue Streams
Eateries are getting creative and generating sales in unexpected ways — via vending machines to doggie parties — to combat pandemic losses.
Why Brands Are Investing in Digital Out-of-Home Advertising
Marketers ranging from McDonald’s and Fresh Direct to Lasik MD leverage the flexibility and measurement capabilities of outdoor ad tech to turn more brand messaging into sales.
How Marketers Optimized QR Codes to Drive Engagement and Sales
Brands leverage the pandemic-fueled popularity of the scannable barcodes to enable contactless consumer payments and a more experiential shopping journey.
Emerging Marketing Trends That Can Help Grow Your Business
Real-time loyalty offers and AI-driven content are among the marketing trends that businesses need to consider to thrive, experts told CO—.
How Black-Owned UOMA Beauty Broke Into ULTA and Walmart
Founder Sharon Chuter’s bold push for diversity, along with hard-won industry know-how, landed the startup brand in thousands of retail stores.
How 7 Hospitality Brands Tapped Unexpected Perks to Boost Bookings
Hotels are working overtime post-pandemic to fuel a comeback with cooking classes to ‘digital nomad’-designed workspaces, hoping to make it harder for guests to stay home.
Startup CEOs Share the Trends Driving Their Success
Leaders of Club Feast, Castiron and Gobble detail how their businesses have evolved to build market share in a post-pandemic landscape and plans for growth.
Sustainable Startups Reveal Their Biggest Growth Drivers
The founders of cleaning brand Branch Basics, circular marketplace SISTAIN, and water filtration startup Hydros offer insights on how they’ve navigated consumer trends to find success.
Headspace Health, Talkspace and Noom Target Employee Support Programs to Drive Growth
Pandemic-triggered mental health issues and worker burnout have dramatically increased demand for employer-backed behavioral health programs, said executives from the telehealth startups.
Top Supply Chain Tips from Inventory Management Experts
Experts from companies that support the flow of goods for Macy’s, Sephora, Dollar Tree, CVS and others highlight solutions to current challenges.