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Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
How the Micro-Experience Trend Fuels Customer Engagement
Brick-and-mortar brands from Canada Goose to Drybar are offering consumers new ways to interact with products and services, adding experiences scaled small enough to be offered in multiple locations.
Men's Personal Care Market Is Ripe for Disruption
Forecast to reach $166 billion by 2022, the men’s personal care market represents a major opportunity for brands willing to evolve along with their consumers.
7-Eleven Bets on Mobile Tech to Improve Shopper Experience (Interview)
Chief digital officer Tarang Sethia on how the convenience chain is banking on checkout-free shopping, speedy product delivery and ‘retailtainment’ to enhance the buying experience.
Mobile Location Analytics Are Making Merchants Smarter
Mobile location analytics are giving malls, retailers and restaurants new information about how you spend your time. Can it do the same for your business?
Stadiums Adopt New Technology to Ease the Fan Experience
Venues are adding perks like self-checkout kiosks at Citi Field to in-seat food ordering to nudge folks off the couch and into the stands.
CEOs Discuss 2019 Holiday Sales Strategies
Chief execs from Kohl's, Eataly, UNTUCKit, FabFitFun and CAMP, tell CO— how this strategy is critical to the make-or-break selling season this year.
Zillow Economist on Real Estate's Co-Living Trend
Socio-economic factors are driving new housing needs for millennials and seniors alike, giving rise to shared residential spaces — the real estate firm’s chief economist unpacks the trend.
2020 Holiday Retail Sales Trends
The pandemic-triggered digital boom changed the way consumers shopped and how retailers did business this season. Those shifts will lead to permanent changes in the retail landscape, experts told CO—.
Sandals, citizenM and Outdoorsy Discuss Hospitality Industry Trends
Sandals, citizenM and Outdoorsy executives on how the rise of remote work to heightened demand for ‘memory rich’ travel inform the experiences offered by the resort, hotel and RV-rental startup.
Brands Open Hotels to Connect With Customers
Hotels can be the ultimate in lifestyle marketing. But there are risks and obstacles along with the rewards.