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The Leap

Poised for growth and ready to take the big step? Advice and inspiration from entrepreneurs who've done it successfully and what they'd do differently next time.

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The Leap

Neutrogena's Personalized Skincare Push Leans Into Consumer Demand for Customized Wellness Solutions

AI and 3D technology combine to push the iconic skincare brand into the $3.3 billion beauty vitamin category.

The Leap

Yelp Adds Keyword Boosting Tool to Help Businesses Target Advertising

The online review site’s new feature lets restaurants, service providers and other businesses direct their ad dollars at consumers who are the most likely to make a purchase.

Launch Pad

Leveraging the ‘Creator Economy,’ Platforms Like Pinterest and Shutterfly Drive Growth While Helping Entrepreneurs Scale

The internet and Gen Z are fueling demand for unique products and services from a growing group of influencers, artisans and small businesses — and big brands are heeding their call.

The Leap Slack Exec on the Brand’s Push to Become Indispensable in a Post-COVID Workplace

The Leap Now Backed by Procter & Gamble, Bevel Aims to Corner the Market on Personal Care for African American Men

The Leap Backed By General Mills, PetPlate Delivers Mindful Eating for Dogs

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Latest—

This Sony Exec’s Mentor Is a Former Member of The Grateful Dead Who Taught Him ‘Fearlessness’

Jonathan Shank explains how drummer Mickey Hart gave his life—and career—unexpected rhythm.

By: Bruce Horovitz

How Bugaboo North America Created a Parent-Friendly Culture That Yields High Worker Satisfaction

Expanded paid maternity leave and remote-work flexibility has resulted in improved employee engagement and happiness.

By: Joan Verdon

Health and Wellness Disruptor Hims & Hers Finds New Niches to Fuel Growth

COO Melissa Baird on how personalization and AI tools have become core pillars for expanding the company’s specialized services, from heart health to weight management treatments.

By: Mark Hamstra

Founder of Menswear Brand UNTUCKit on Taking an Innovative Idea to Profitability and Plans for Future Growth

The 13-year-old company is growing its store footprint and expanding into wholesale.

By: Joan Verdon

Conagra’s EVP on How His Mentor’s ‘Refuse to Lose’ Outlook Has Influenced His Own Upbeat Leadership Style

Jon Harris details how the mentor he’s worked with at three different companies influences his optimistic management style at the food giant, whose brands include Duncan Hines and Birds Eye.

By: Bruce Horovitz

PuffCuff Founder on Winning Over Big Retailers With Hair-Raising Innovation That Fills an Unmet Need

Ceata E. Lash’s transition from relaxed to natural hair sparked the creation of a hair clamp for textured locks. She’s sold more than 760,000 since 2013, cracking Sally Beauty to Walmart.com.

By: Faye Brookman

How Black Wolf Nation Landed Its Men’s Grooming Products in National Chains and Surpassed $35 Million in Annual Revenue

Brothers and lifelong entrepreneurs Sam and Alex Lewkowict on bringing more men into the world of high-quality grooming products with their solutions-focused approach.

By: Deborah Lynn Blumberg

This Scaling Digital Sports Startup Is Disrupting the Way Athletes and Fans Interact

Lockerverse is creating a new kind of fandom-fueled community hub that aims to help athletes monetize their personal brands on their own terms.

By: Jackie Chiquoine

Marimekko CEO on How the Finnish Design House Is Betting on Its 73-Year-Old ‘Anti-Fashion’ Ethos to Win Over Nex-Gen U.S. Consumers

The global brand is tapping influencers, a Nordstrom deal, and its first-ever denim line to woo millennials and Gen Z — who happen to share its brand values, Tiina Alahuhta-Kasko says.

By: Barbara Thau

New Tech Helps J.C. Penney Meet Its Workers’ Financial and Scheduling Needs

Chief Human Resources Officer Andre Joyner on how the retailer’s new employment solutions app boosted supply chain employees’ feelings of empowerment and job satisfaction.

By: Mark Hamstra

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