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Latest—

How 5 Pie Bakeries Are Baking up Business

Inspired by fond family memories, these five small bakeries keep their heirloom recipes close and add their own flare to this Thanksgiving staple.

Holiday Trends Your Business Should Know for Black Friday 2023 (and Beyond)

Millennials and Gen Z drive self-gifting trend, as AI-personalized shopping tools take flight — underscoring growth opportunities for marketers this holiday selling season.

Amazon Solves Top Small Business Pain Points

Amazon's expanded supply chain function and AI-driven product listing tools aim to help SMBs drive sales on its site and beyond, says Claire O’Donnell, Director, Selling Partner Empowerment.

Bluemercury Curates Beauty Assortments to Win Customers

Head of Merchandising and Spa Tracy Kline on how the Macy’s-owned beauty retailer distinguishes itself from the ever-expanding pack of beauty purveyors.

CEO of 30-Year-Old Beauty Brand on Keeping Things Fresh

Since joining Jane Iredale in 2019, CEO Chris Payne has discovered how to balance the professional clean beauty brand’s roots with direct-to-consumer growth.

Dickies CMO on How the Legacy Apparel Brand Wins Over New Consumers

Sarah Crockett on the marketing initiatives and brand collaborations that are helping the ubiquitous workwear brand retain its heritage credibility while appealing to a new generation.

How Businesses Leverage Nostalgia to Win Over New Customers

Products and memories from the past are a powerful way to reach today’s young consumers.

Small Businesses Relishing Spooky Season

From fall pumpkins to witches and terrors, these quirky small businesses delight in the gothic, grim, and goofy elements of Halloween.

How is Walmart Helping Small Businesses Scale

The giant retailer is expanding its Walmart Marketplace platform to attract more third-party sellers, which are helping to boost its online business.

How Tech Startup Wunderkind Snared Millions in Funding

The startup that uses AI to personalize ads defies the odds and raises $151 million in venture capital, in part during a credit crunch.