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Grow

Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

Balancing the need to attract new customers while keeping your existing clients happy.

From social media to advertising, everything you need to help spread the word about your business.

Helping you close the deal with advice and ideas on how to run a top-notch sales operation.

Your personal and career growth come together as you strive to be a great leader and build a strong personal brand.

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Public Relations and Content Marketing: 5 Key Differences

Public relations and content marketing work together but are two very different departments. Here are five differences you need to know about.

What Is the Difference Between Sales and Marketing Teams?

Sales and marketing serve different purposes, and knowing how they differ can help you determine whether your business needs one, the other or both.

Inexpensive Sales Strategies for Startups

These sales strategies focus on building long-term customer value for your startup from day one.

Inexpensive Marketing Strategies for Startups

Keep marketing costs down by getting targeting your efforts, re-using your content and taking advantage of technology to automate and promote your business.

Tips for Managing a Multigenerational Team

When working with people of different ages, managers should take advantage of each group’s unique experiences and encourage collaboration.

How to Hire a Public Relations Firm

Learn the seven steps you should take before hiring a public relations firm.

Online Training Tools for Small Business Sales Teams

Small businesses need their sales teams to be agile, efficient and cohesive. Learn how these training programs can help your team reach its full potential.

How to Handle Customer Refunds at Your Business

Use these tips to develop an effective customer return management process.

How to Create a Focus Group to Obtain Business Feedback

Here’s how to use a focus group to learn how people perceive your brand, product or service.

10 Goal-Setting Methodologies to Use at Your Business

Setting goals gives your business, and employees, direction. Clarify your goals and motivate workers by implementing these 10 methodologies.