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Mastering the Customer Experience

In today's digital world, creating a unified customer experience across all touchpoints is more important than ever. Here's how to build customer service into every facet of your business.

Prioritizing Your Customers

A seamless and innovative customer service operation is essential for any modern business. Get expert advice on customer management strategies, systems, and technologies to help you deliver the best experience possible.

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How Popband Rebuilt It's Beauty and Self-Care Brand

When competitors copied her hair tie innovation, Louisa Booth shifted her business model to self-care. Her new brand, Popmask, is now in 35,000 retail doors from CVS to Nordstrom.

Mastercard’s SVP On the Mentor Who Taught Her Lifelong Leadership Skills

Salah Goss explains how her mentor taught her to lift folks on her shoulder, then how to keep them steady for years to come.

How to Register a New Business

Before officially launching your startup, you'll likely need to register your business with various entities. Here's everything you need to know.

A C-Suite Exec's Approach to Leadership

In this edition of "Ask the Board," we asked Shane Evans, Co-Founder and CEO of Massage Heights, a leading massage and wellness franchise, to share her leadership tips.

3 Factors Driving Small Business Optimism in Q2 2024

The Q2 2024 Small Business Index shows small business owner confidence is at its highest post-pandemic level, thanks to growth expectations and artificial intelligence adoption.

Kiehl’s Executive on How Partnering With Amazon Keeps the 173-Year-Old Company Fresh

General Manager John Reed on being the latest premium brand to embrace the online giant — which is edging toward becoming the nation’s top beauty seller —to woo new customers.

Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results

These AI and automation-powered strategies can help you level up your email marketing campaigns and generate more ROI.

FedEx Benefits Programs to Help Save Money on SMB Shipping

Small businesses that ship their products can save money through FedEx. Here are two benefits programs to know about.

How to Get a Federal Employer Identification Number

A FEIN is a nine-digit number provided by the IRS that identifies businesses for tax purposes.

Types of Business Loans, and How to Apply for Them

Small businesses that are looking for financing through a business loan have several options. Here’s what to know before you choose a loan and apply.