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Launch Pad

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Latest—

Business Owners Discuss the Power of Local Partnerships

Everyone succeeds when entrepreneurs support one another.

5 Consumer Trends to Know in 2022

The pace of change triggered by the pandemic isn’t slowing down, retail leaders say. Survival depends on knowing what customers want, and reacting quickly.

Veteran-Owned Coffee Company Supports First Responders

Navy veteran Luke Schneider shares how teamwork and a passion for supporting first responders have helped him build a successful business.

Crafting a Diversity Strategy that Drives Results: Tips from Carter's SVP

Antonio Robinson, who’s leading the charge at the children’s brand to boost diversity in its senior ranks and the consumer experience, shares key elements of an effective DEI strategy.

Fitness-Meets-Wellness Franchise Businesses Grow During Pandemic

From infrared sauna studios to stretching labs, boutique wellness venues are finding success catering to consumers’ rising interest in self-care.

3 Facebook & Instagram Tools for Customer Communication

Communication functions on the social networks allow small businesses to nurture their communities while crowdsourcing ideas and content, said entrepreneurs during a Facebook panel discussion.

Most Effective Employee Retention Strategies for Small Business

Engagement, recognition and compassion go a long way toward nurturing employee loyalty.

Pop-Up Store Experiences That Blend Physical, Digital Worlds Woo Pandemic-Changed Shoppers

Technology turns temporary installations into data-rich, ‘hyper-customized’ environments where brands can reach customers directly, bypassing traditional retail channels.

How To Have A Successful Grand Opening: Business Owner Tips

Your grand opening doesn’t have to be an over-the-top affair in order to make a great (and lasting) first impression.

How 1-800-Flowers Changed Its Corporate Gifting Strategy to Monetize the Remote Workforce Trend

The gifting conglomerate that also owns Harry & David has added a new B2B platform that businesses large and small can use to maximize employee and client appreciation programs.