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Good Company

Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

Poised for growth and ready to take the big step? Advice and inspiration from entrepreneurs who've done it successfully and what they'd do differently next time.

Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.

Entrepreneurs tell us in their own voices how they've managed to thrive and grow in spite of the challenges they've faced along the way.

Your fantasy Board of Directors answers questions and offers insights into how they would solve your biggest business challenges.

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Latest—

Social Commerce Drives Sales for Brands Across Consumer Sectors

Many brands are enticed by the potential sales promise of social commerce like livestream events and digital product drops, particularly since the pandemic pushed so much shopping online.

Five Small Business Owners On Practicing Sustainability

How five small business owners are using eco-friendly initiatives to reduce their company’s impact while still making a profit.

How Waterlust Found Success Through Sustainability

Eco-responsible apparel line Waterlust met pandemic demands by staying true to its strong business foundation and pivoting within it.

Executives from Kate Spade, Chico’s Explain Optimizing Gift Sales

Brands cite opportunities in gifting services, last-minute solutions and social cause tie-ins to drive business.

Pandemic Consumer Trends: Hyper-Local Commerce & Small Brands

The crisis whet consumers’ appetite for local stores, on-demand dining concepts and Instagram-discovered startup brands — and marketers are heeding their call.

Direct-to-Marketplace Selling: A Big Opportunity for Small Business

Amazon, Facebook, Google and other retail, social and search platforms are all seeking to grow by adding more small business vendors.

Vera Bradley Builds Customer Community With ‘Micro-Influencers’

The company known for its iconic quilted bags is leveraging ‘brand ambassadors’ to reach local shoppers, tapping the playbook of the bracelet startup it acquired in 2019.

Using TikTok to Drive Sales: Tips for Startups and Small Businesses

Small businesses are leveraging the video-sharing app to assert their authenticity, uniqueness and create new ‘brand communities.’

How Jam Hops Connected With Staff and Customers During the Pandemic

When Jam Hops closed due to the pandemic, the children’s gym prioritized communication and connection with both customers and staff.

How to Support Employee Wellness: Business Owners Share Strategies

These business owners and employees share their unique approaches to promote employee health, happiness and productivity.