How Small Businesses Can Drive Sales in an Increasingly Online World

While the pandemic has changed a lot about business, one thing that hasn’t shifted is companies’ need to attract customers. Sales execution has always been a top challenge for businesses, but they need to continuously be thinking through the best approaches and channels to reach ideal customers.

These topics and more were discussed at April 2021 CO— Roadmap for Rebuilding event. Event host Jeanette Mulvey, Editor-in-Chief at CO—, led the discussion, which featured advice about lead generation, supply chain management, and much more. Panelists included Alex Cole-Murphy, Recruitment Specialist and Sales Development Expert at Anthony Cole Training Group; Ally Delgado, Co-Founder and Chief Marketing Officer of Merchology; Rialand Jones, Owner of Lammar Marie's Gourmet Popcorn; and Ryan P. Kelly, Vice President of E-Commerce and Alliance Marketing of FedEx Services.

Learn more insights from the event here.